✨ Auto Insights
What moved, in plain English
🔔 Alerts & Signals
Things worth a look today
Daily Active Users & New Installs
Trend across the selected window
Revenue by Tier
Monthly recurring split
Onboarding Funnel
First-run completion, newest cohort
Top Tools This Period
By unique users engaged
Installs & Active Users
New installs vs DAU / WAU
Traffic Sources
Where installs come from
New vs Returning Users
Daily composition
Users by Grass Type
Selected during onboarding
New Installs — Daily Calendar
Each square is a day; greener = more installs that day
Activation Funnel
Step-by-step first-run drop-off
Completion Rate Trend
% finishing onboarding per day
Drop-off by Step
Where users abandon setup
Time to Complete
Distribution of first-run duration
Tool Usage Leaderboard
Sortable — click any column header
| Tool ↕ | Users ↕ | Sessions ↕ | Share of usage ↕ | Avg / user ↕ | 7d trend ↕ | Access ↕ |
|---|
Sessions & Screen Views
Engagement volume over time
Conversion Signals Fired
High-intent in-app actions (logConversionSignal)
Average Session Length
Avg seconds per session, by day
Total Engagement Time
Engaged seconds per day (active in-app time)
MRR Growth
Monthly recurring revenue
Subscriber Mix
Active paid base
Free → Pro → Unlimited Funnel
Upgrade path conversion
Paywall Views → Purchase by Source
Which entry points convert (PaywallView source)
Trial Behavior (7-day, yearly)
Start → active → convert vs cancel
Churn — Auto-Renew Off
Cancellations toggled per week
Retention Curve
% of new users returning by day-N
Stickiness (DAU / MAU)
Daily engagement intensity
Weekly Retention Cohorts
Each row = a signup week
Lawn-Care Streaks
Consecutive active days per user
Import affiliate earnings REPORT
Clicks are tracked live in the app. Amazon never sends purchase data back — drop your Amazon Associates report (or a Refersion/Andersons export) here to merge orders & commissions by product.
📄
Amazon Associates / Refersion CSV
Matches rows to products by ASIN or name. Expected columns: ASIN/Tracking ID, Title, Items, Earnings.
Affiliate Link Clicks LIVE · GA4
Product link taps in the Shop, over the selected window
Commission by Merchant
Where the money comes from
Product Performance
Clicks are live; orders & commission fill in after you import a report. Click any column to sort.
| Product ↕ | Merchant ↕ | Clicks ↕ | Orders ↕ | Units ↕ | Click→Buy ↕ | EPC ↕ | Commission ↕ |
|---|
Revenue Mix
All income streams combined
Stream Trend
Monthly revenue by source
Diversification
A healthy business doesn't lean on one stream. Lower % from any single source = lower risk.
Profit Waterfall
Gross revenue → costs → net profit
Cost Breakdown
Where the money goes
LTV : CAC by Channel
Above 3× = profitable to scale
MRR Movement
New / expansion / contraction / churn
Instagram Reach & Link Taps connect IG
Faceless content engine performance
Channel ROI
Sorted by return — where to spend time/money
Top Posts → Installs
Which content actually drives downloads
| Post | Reach | Link taps | Installs | Conv |
|---|
Paid vs Organic
Blended acquisition mix
Keyword Rankings connect ASO
Search position for target terms
| Keyword | Rank | 7d change | Volume |
|---|
Rating Distribution
Star spread across all reviews
Review Inbox
Newest reviews with auto-sentiment. Filter:
Crash-Free Sessions
App stability over time
Cloud Function Latency
p95 response time per endpoint (ms)
Infra & API Spend
Daily cost — the margin guardrail
Cost per Service
What you pay to run each piece
Segment Explorer
Slice every core metric by a dimension. Pick one to see how that group behaves vs everyone.
This segment vs everyone
Indexed to the whole user base = 100
Segment activity trend
Daily active users in this slice
Cohort Explorer
Pick a signup cohort and a metric to trace how that group evolves over time.
Cohort curve
Weeks since signup
Forecast Lab
Project the business forward. Drag the assumptions and watch the trajectory.
Projection
Solid = history · dashed = forecast
Pricing & Paywall Simulator
Change the levers and see live impact on MRR, LTV, and annual profit. Baseline is sample data.
MRR: now vs simulated
12-month trajectory
What this means
Plain-English read on your inputs
Churn Reasons survey
Why subscribers leave
At-Risk Signals
Usage decline before cancellation
At-Risk Subscribers predictive
Highest churn-probability accounts — act before they cancel.
| User | Tier | Last active | Risk | Signal | Action |
|---|
A/B Experiments
Running and completed tests with measured lift & significance.
| Experiment | Variant A | Variant B | Lift | Confidence | Status |
|---|
Ask Your Data AI preview
Type a question in plain English. Preview runs on sample data with canned answers; wire a model + live GA4 to make it fully generative.
Goals & OKRs
Set a target for any metric and track pace to it. Edits save in your browser.
Goal Pace
Are you on track this period?
North-Star Trend
Your one metric that matters most
Users by State
From GA4 (approximate, IP-based)
Top Cities
Where your users open the app
| City | Users | Share |
|---|
Top ZIP Codes
From your app's profile ZIP — fills in over time
| ZIP | Users | Share |
|---|
Countries
Where installs originate
| Country | Users | Share |
|---|
By Plan Tier
Free vs Pro vs Unlimited
Trial Days Remaining
Distribution of active trials
Streak (weeks active)
How long users keep their streak
Lawn Size
From onboarding profile
Sun · Irrigation · Level · Region
Top value per profile trait
| Trait | Top value | Users |
|---|